The Bootstrapped Founder

62: Avoiding the Validation Trap

Dec 18, 2020
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INSIGHT

Validation Is About Invalidation

  • Validation cannot prove a theory; it can only reduce uncertainty by attempting falsification.
  • Seek reasons your idea will fail rather than gather confirmations that it might work.
ADVICE

Actively Try To Disprove Assumptions

  • Try to actively invalidate assumptions instead of hunting for confirming opinions.
  • Build quick prototypes and test why people wouldn't buy or use your product.
ANECDOTE

Funding Blindness Sank A Food Marketplace

  • Arvid's local food marketplace failed because external funding blinded the team to real customer needs.
  • They never validated farmer workflows or convenient payment options, so orders always dropped off.
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