Daybreak India’s data law is giving rise to a new consent economy for banks
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Jan 26, 2026 India’s new data law is forcing companies to redesign how WhatsApp promotions are sent and how consent is collected. A fast-growing market for compliance tools and consent managers is emerging. Firms debate who should control consent and whether verification firms can be independent. Security incidents and registration rules add uncertainty to the compliance scramble.
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Consent Now Has Legal Teeth
- India's Digital Personal Data Protection Act makes consent free, informed, specific and unambiguous for businesses contacting users.
- Companies must also build systems to let users ask, correct, delete data or withdraw consent easily.
Compliance Spurs New Market
- Firms face heavy compliance costs and potential penalties that push them to build internal teams and systems.
- Startups and vendors are emerging to translate legal requirements into operational processes.
Consent Is A Systems Problem
- Consent management is becoming a systems problem that must work across channels, vendors and tech stacks.
- This complexity is creating demand for both domestic and multinational governance tools.