The Publishing Performance Show Mike Capuzzi - The Magic of Short Books: Turning Expertise into Effective Marketing
Mar 1, 2025
35:51
Mike Capuzzi is the founder of Byte Size Books and creator of the "shook" concept – short, helpful books designed as powerful marketing tools for business owners. With almost 30 years in the marketing industry, Mike has developed a specialized approach to help entrepreneurs, professionals, and local business owners establish authority and generate leads through concise, impactful books typically around 100 pages in length.
In this episode:
- The concept and benefits of "shooks" (short helpful books)
- Why shorter books are often more effective than 300-page tomes
- How local businesses can use books as marketing tools
- The power of books to establish expertise and authority
- Strategic distribution methods for maximum impact
- Success stories from Mike's clients
- How even local businesses can benefit from Amazon presence
- The process of creating a shook with Mike's guidance
Resources mentioned:
- The Magic of Short Books (Mike's foundational shook)
- Byte Size Books publishing services
- MikeCapuzzi.com/magic (Free resources for listeners)
Book Recommendations:
- More Beautiful Than Before: How Suffering Transforms Us by Steve Leder
Connect with Mike Capuzzi:
- Website: https://mikecapuzzi.com/
- Website: https://bitesizedbooks.com/
- Get your 3 Free Shooks from Mike: https://mikecapuzzi.com/magic/
- Facebook: https://www.facebook.com/michaelmcapuzzi
- Linkedin: http://www.linkedin.com/in/mikecapuzzihelps
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Teddy’s Website: https://teddyagsmith.com/
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance
Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/