The Unofficial TikTok Shop Podcast with Jordan West
Ep 552: Facebook Ad Problems? Here’s The Fix with Jordan West
Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.
In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands.
Listen and learn in this episode!
Key takeaways from this episode:
- Using a good CAPI connector (conversions API connector) to improve data accuracy, reduce data loss, and enhance campaign optimization.
- Understanding where the creative sits within the sales funnel, analyzing Facebook spend towards specific creatives, and utilizing metrics like frequency and CPM to assess ad performance.
- Letting the AI do its job, feeding the right data, identifying the right creative, and setting up a testing environment that will work from day one.
- Recognizing that Facebook is a machine learning platform with a user experience focus, and prioritizing ad delivery optimization to ensure relevance and efficiency.
Recommended Tools/App:
Elevar: https://www.getelevar.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow