The Brand Called You Mastering Business Storytelling: Insights from Story Coach & Founder Ravishankar Iyer
Jun 2, 2025
Ravishankar Iyer, story coach and founder of Story Rules who moved from chartered accountancy to narrative coaching, shares frameworks for business storytelling. He discusses the ABCD method, the 1-3-9 story spine, using mythology and traditional formats, and how to use AI and virtual tools as storytelling allies. Short, practical, and focused on making professional stories clear and persuasive.
AI Snips
Chapters
Books
Transcript
Episode notes
From CA To Story Coach
- Ravishankar Iyer traced his path from CA and consulting to storytelling after feedback that he provided too much data without a clear story.
- He discovered storytelling worked across domains from history tours to corporate presentations and pivoted to teach it professionally.
Why Storytelling Is Now Essential
- Storytelling matters now because we face a data explosion, shrinking attention spans, and AI-generated generic content.
- Authentic storytelling helps individuals and leaders stand out amid these trends.
ABCD For Business Stories
- Align with your audience, build a clear narrative, choose the right visuals, and deliver with impact.
- Spend most preparation time on the narrative before making slides or visuals.
