The CMO Podcast Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
Apr 29, 2026
Christian Muche, Global President and co-founder of POSSIBLE and co-founder of DMEXCO, is an entrepreneur who builds major marketing and industry events. He talks about why he launched POSSIBLE to fill a gap between boutique and mass gatherings. He explains event rhythm and surprises, choosing focused program tracks, why proximity and energy matter, and how he balances travel and running global events from New Zealand.
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Sweet Spot Between Boutique And Mass Events
- Possible found a sweet spot between boutique and mass events to create meaningful connections at scale.
- Christian positions Possible for a few thousand attendees so people can network deeply while still accessing broad content across disciplines.
Validate Big Event Ideas Through Market Conversations
- Test big ideas by listening to your market and building advisory backing before launching.
- Christian used COVID-era conversations and MMA support to validate Possible, then recruited investors and influencers to de-risk the launch.
Tracks Map The Expanding Marketing Ecosystem
- Track selection reflects where marketing is expanding: creativity, AI, creator economy, purpose and culture.
- The nine tracks were chosen by ongoing market listening and gap analysis of what other events miss.