Tyler Lessard is widely recognized as an expert on online video for prospecting, selling, and B2B marketing. He is the Chief Video Strategist & VP of Marketing at Vidyard. He is also the author of The Visual Sale - How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World, along with co-author Marcus Sheridan.

We discuss how to leverage video across all of the stages of a sales process to increase engagement, connection, and authenticity. Tyler provides some amazing examples of how to connect and stand out with buyers in a sea of email clutter. He also references some best practices for personalizing and humanizing your prospecting activities. Tyler's energy and enthusiasm for this topic are contagious.

Besides co-authoring The Visual Sale, hosting the Creating Connections show, and speaking on topics ranging from selling with video to the customer experience, Tyler has been recognized by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as one of the top 50 Fearless Marketers.

Highlights

Visualizing: videos in the sales process. - 2:58
An inspiring story of using video. - 5:05
Planning your message ahead of time. - 6:13
Creating videos creates dynamic conversations. - 7:42
What CEOs, sales leaders, and salespeople need to learn from video. - 29:24
Are there any absolute things to avoid in a video? - 30:19 Episode Resources
Connect with Mark Cox
https://www.inthefunnel.com/
https://ca.linkedin.com/in/markandrewcox
Connect with Tyler Lessard
https://www.vidyard.com/
https://ca.linkedin.com/in/tylerlessard
https://twitter.com/tylerlessard
Amazon Books

Virtual Selling with Tyler Lessard