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HS096: Corporate Foresight and How to Get It

10 snips
Feb 25, 2025
John Miranda, Senior Director at Intel, shares his 17 years of insights on corporate foresight. He emphasizes the importance of scanning the horizon for future threats and opportunities, translating those insights into actionable steps. The discussion highlights the challenges of grabbing executive attention amidst noise and the necessity of effective communication. John offers strategies for navigating corporate change and overcoming resistance to innovative ideas. He also reflects on seizing opportunities during crises, showcasing how organizations can adapt and thrive.
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ANECDOTE

John Miranda's Career Pivot

  • John Miranda joined Intel as a financial analyst but transitioned to software engineering.
  • He later moved to corporate strategy to address Intel's slow adaptation to key trends like mobile and AI.
INSIGHT

Corporate Foresight Triad

  • Corporate foresight involves sensing, interpreting, and activating.
  • It's an outside-in function focused on understanding external changes and their potential impact.
ADVICE

Gaining Executive Attention

  • Understand executives' pressures and limited capacity to address every concern.
  • Frame your issue as a top priority by demonstrating empathy and understanding their perspective.
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