Finding Your Zone of Genius, and Solving Health Benefits for Restaurants with Elizabeth Tilton

#117.

Josh sits down with Elizabeth Tilton, founder and CEO of Oyster Sunday and OS Benefits. They discuss the critical need for independent restaurants to have the same purchasing power as large corporate groups. Elizabeth shares her journey from being a chocolatier and pastry chef to building a corporate office for independent operators. They discuss the launch of OS Benefits which provides zero deductible health insurance for the hospitality industry. They also explore the concept of scaling a business without adding locations and how Elizabeth views her dyslexia as a superpower in pattern matching. The episode concludes with a look at her time with Noma Projects and her favorite dining spots in New Orleans.

Links and resources 📌

Visit meez: https://www.getmeez.com

Follow meez on Instagram: https://www.instagram.com/getmeez

Follow Josh on instagram: @joshlsharkey

Follow Elizabeth: @elizabethtilton and Linkedin Here

Follow Oyster Sunday on Instagram: @oystersunday

Oyster Sunday: https://www.oystersunday.com/

Timestamps:

01:14 From pre-med to pastry chef and chocolatier

02:44 Preferences on chocolate and couverture

05:31 Why Oyster Sunday takes team retreats to the Catskills

07:40 Defining New Orleans as a person named Aunt Betty

09:16 What is Oyster Sunday?

10:35 Are restaurants operating better today than 5 years ago?

12:10 Why restaurants are under-investing in automation and CRM

20:48 The responsibility to scale a business

24:36 Elizabeth's time as interim CMO for Noma Projects

28:56 Viewing dyslexia as a superpower in pattern matching

36:00 Finding your Zone of Genius as a founder

44:39 The origin story of OS Benefits

46:41 How OS Benefits aggregates buying power for independent restaurants

53:14 Elizabeth’s top New Orleans dining recommendations