Influential Voices of Authority How To Build A Podcast Show Clock - Episode 084
The purpose of a show clock is to provide a consistent framework for your content. By using a framework, you do not need to reinvent the wheel for every show. You simply plug in your great content into the clock.
Using a clock and being prepared does not mean you need to be less creative. In fact, it allows you to focus on creativity rather than the length of your episode. You get to design within the framework.
You can see examples of a show clock by watching the evening news. A typical newscast may follow of framework of top story, weather headline, general news, full weather, sports, and a kicker story.
Late night shows will use something like a monologue, funny skit, benchmark (like letter bag), big guest, second guest, and musical guest.
QUESTIONS TO START
As you begin to develop your show clock, there are a few questions you need to determine for the layout of the show.
What is it that you want to include in each episode of your show?
What is the goal of your podcast?
Once you are ready to add the content for this particular episode, you will need to answer two more questions.
What will the call-to-action be at the end of the show?
What is the main idea your listener will take away and remember?
EXAMPLE CLOCK
Let's look at an example of a show clock. For this example, we will use a 60-minute show.
For our sample show, we want to include a show open, intro/tease, latest update on our business happenings, an interview, tip of the week, call-to-action and the show close. 7 items total.
The content will not be the same every week. However, the structure will remain constant. The episodes will include different interviews, different news, and different tips. However, our listener will know what to expect from each episode.
Now that we have the elements, how do we lay these items into a structure for our show?
First, we determine the length of each to fit our hour. Length of each bit should also be consistent.
Open – 1 minute
Intro/tease – 5 minutes
Latest update on our business happenings – 15 minutes
An interview – 25 minutes with intro and thank you
Tip of the week – 10 minutes
Call-to-action – 3 minutes
Show close – 1 minute
Next, we turn the elements into running time to keep us on track.
:00-:01 – Open
:01-:06 – Intro/tease
:06-:21 – Latest update on our business happenings
:21-:46 – An interview
:46-:56 – Tip of the week
:56-:59 – Call-to-action
:59-:60 – Show close
When you are recording your show, you can use this layout to keep you on time.
CLOCK PITFALLS & EXCEPTIONS
You also need to keep an eye on edits and timing. Edits will lengthen the recording that will become shorter once you edit the episode. Therefore, record more than you need. You can always remove audio. Finding additional audio to add to extent your episode to 60 minutes is difficult.
If you hope to include a 20-minute interview in the episode, you should record a 30-minute interview. You can then edit it down to the best content for a solid 20-minute piece in the show.
There are always exceptions to the rule. You do not need to be exact with times. This show clock is to keep you on track. If your 5 minute segment turns into 7, you will still be ok. You will simply need to shorter your 20 minute bit to 18. It will ebb and flow.
Be consistent. If your listener expects a 60 minute show, they will accept 55 minutes. However, 45 will feel short. 1:15 will feel like you are overstaying your welcome. Use the clock to get close.
You can also have the occasional special show that breaks format. Just ensure the show is special. If you are going to break your brand promise, you better make sure it is worth it.
I'd love to help you with your podcast. Post any questions or comments you might have, or e-mail me at Coach@PodcastTalentCoach.com.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.
Let's turn your information into engaging entertainment.