Masters of Scale Pixar’s Ed Catmull: Throw out your rules
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Dec 5, 2023 
Ed Catmull, co-founder of Pixar and president of Walt Disney Animation Studios, shares his insights on creativity and leadership. He emphasizes that there’s no perfect process for achieving goals; rules need constant re-evaluation to foster innovation. Ed reveals the impact of Steve Jobs’ evolving leadership style on company culture and discusses the transition from short films to Pixar's full-length features, highlighting the importance of collaboration and open communication in driving creative success.
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Jobs's Vision
- Steve Jobs acquired Pixar, not with a concrete business plan, but with a belief in the future value of computer graphics.
- Jobs's long-term vision and support were crucial for Pixar's early development.
Roy's Investment
- Roy Disney Jr. hired Pixar to develop software for coloring animation cells, despite financial analysis showing no immediate benefit.
- Roy prioritized the energy and innovation that new technology brought to the creative process.
Three-Picture Deal
- Disney initially proposed a feature film, but Pixar felt unprepared, suggesting a half-hour special instead.
- Disney's response led to a three-picture deal, highlighting adaptability and seizing opportunities.