
Virtual Domain-driven design Critically Engaging with Models a conversation with Rebecca
Jan 29, 2026
Rebecca Wirfs-Brock, veteran software designer and author, explores how models shape what we notice and how teams behave. She discusses model language, risks of blind adoption, comparing models to find gaps, and practical ways to introduce and evolve models in teams. Short, thoughtful takes on political resistance, heuristics, and when to be pragmatic versus principled.
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Language Reveals Underlying Beliefs
- Models come with implicit belief systems that shape priorities and language.
- Rebecca compares Spotify and Team Topologies to show how different words imply different focuses.
Introduce Change With Humility
- When introducing new ways of working, lead with humility and curiosity about existing practices.
- Respect people's fears and invite experiments instead of imposing change.
Teaching Clash With Data Modelers
- Rebecca recalls teaching object design to data modelers who angrily rejected her ideas.
- The experience showed imposing models without context provokes resistance.








