My guest for Episode 58 of The Startup Playbook Podcast is Ivan Lim, the Co-founder and CEO of Brosa, Ivan Lim.

Ivan’s first startup, Vinspi, was an online men’s tailored clothing store which went through the AngelCube accelerator program. Ivan then moved on from running his own startup to joining Elto (then known as Tweaky) as their “Founder’s Apprentice” before going on to  become the Head of Marketing at Elto, which was later acquired by GoDaddy.

He then used his experience to become the Co-founder and CEO of Brosa, an e-commerce business delivering designer furniture and homewares direct to customers.

In 2015, just 18 months after launching, Brosa raised $2M in Series A funding from Airtree Ventures, one of the leading VC funds in Australia and have since gone on to continue scaling their growth with a team of over 70 people with multiple offices in Melbourne, China and India.

In this episode we talk about seeking rejection, the importance of being intentional with culture, the future of e-commerce and the fundraising process for early stage startups.

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