Raj Shamani's Figuring Out

Luxury Hotels Secrets : Sales, Clients, Profits, Marketing & China | Kimirica | FO417 Raj Shamani

Oct 7, 2025
Mohit Jain, co-founder of Kimirica, shares insights into transforming hotel toiletries. He recounts his journey of identifying quality gaps in hotel amenities and landing prestigious clients through innovative storytelling and presentation. Mohit emphasizes the importance of ethical practices in the industry, handling unique client requests, and competing with imported products by building a robust local supply ecosystem. He also discusses trends in premiumization and crafting thoughtful, luxurious self-care products that appeal to modern consumers.
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INSIGHT

Localizing Luxury Toiletries

  • Mohit Jain discovered 90% of luxury hotel toiletries were imported, so he built Indian-made professional formulations.
  • He positioned Kimirica as a premium domestic alternative and targeted hotel supply as a large market gap.
ADVICE

Use Premium Sample Unboxing

  • Send premium physical samples packaged for unboxing and include a short personal letter requesting 30 minutes.
  • Use presentation-quality samples to make them imagine the guest experience.
ANECDOTE

First Export Win Validated Presentation

  • Early export wins like Jumeirah validated their presentation and customization approach.
  • Mohit and team personally assembled presentation kits and enjoyed the craft of unboxing to impress clients.
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