Quitting the 9-to-5: Tom Bishop’s Bold Move to Build El Rayo, Now a Leading Tequila Brand.

Leaving the security of a 9-5 can be scary, but doing it with only a small idea of what you might do with no real concept, name or starting place can be an even bigger jump. For Tom, starting El Rayo with his Co-Founder Jack, was just that. A massive jump from the corporate world into starting a brand new business with limited experience. Did the gamble pay off? What did it take?

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00:00 - Intro 01:19 - The city broker 02:48 - Risks of leaving a job prematurely 04:30 - From idea to reality 05:30 - Co-Founder dynamics 07:58 - Startup beginnings 08:20 - Essential advice for startups 09:10 - TEQUILA11:20 - 5-Star Hotels in London 12:35 - E-Commerce strategies 13:55 - Cultural influence on business 16:00 - Sombreros & cactus 16:58 - London’s agency scene 18:21 - Defining your brand in the market 23:00 - Hustling 28:58 - Engaging your audience 34:20 - Luck in entrepreneurship 39:01 - Establishing a strong identity 43:08 - Raising capital 50:42 - 818 Tequila and Kendall Jenner 56:00 - Brand building essentials