Producing a feature-length motion picture is a daunting task especially if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler ”the real struggle” comes after the film is completed. Distributing a theatrical feature -- and doing so profitably -- poses an even greater challenge. As Weiler noted during a recent interview with Knowledge at Wharton ”making the film is easy in comparison.” Yet Weiler believes he has a solution. By expanding the movie into an interactive theatrical event Weiler has carved out a niche that he believes offers an economically viable model for independent cinema.
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Knowledge at Wharton