Do you really know? Are fresh vegetables better for you than frozen ones?
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Feb 3, 2026 They compare nutrient loss in fresh produce with rapid harvest-and-freeze methods. The impact of storage, transit time and cooking on vitamin levels is explored. The podcast covers how blanching and freezing preserve nutrients, plus convenience, shelf life and cost trade offs.
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Freshness Drops Nutrients Fast
- Fresh vegetables are richest in nutrients immediately after harvest but lose value over time in storage and transit.
- Amber Minogue notes fresh produce can lose up to about 40% of nutrients before reaching your fridge.
Frozen Veg Is Widely Accepted
- Consumer habits show many people already accept frozen vegetables as normal shopping choices.
- Amber Minogue cites a 2023 UK study where nearly 90% of British consumers regularly buy frozen veg.
Freezing Locks In Nutrients
- Frozen vegetables are often blanched and frozen within hours, preserving most vitamins like vitamin C.
- Amber Minogue states frozen veg retain around 80% of vitamin C, more than fresh produce left sitting for days.