The So What from BCG Successful CEOs Know That Growth Isn’t Magic. It’s Management.
Jan 14, 2026
In a captivating discussion, Tuukka Seppä, BCG's Global Chair of Transformation, shares insights on how CEOs can effectively manage growth. He highlights that growth is not random but a strategic choice requiring bold targets and structured leadership. Tuukka also addresses why some companies thrive during volatility, the importance of a Chief Transformation Officer, and how a mix of discipline and flexibility fosters innovation. Plus, he reveals how AI can revolutionize growth programs and the crucial steps CEOs should take to seize opportunities.
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Target Growth That Creates Real Value
- Not all growth creates value; growing outside core value can dilute margins and destroy value.
- Leaders must target growth that aligns with the company's value-creation proposition.
Grow From A Strong, Capable Base
- Ensure your base business is profitable and has the capabilities needed to scale before aggressive growth.
- Use targets, incentives, program structure, and consider a chief transformation officer to raise success odds.
Three Pitfalls That Sink Growth Programs
- The top pitfalls are lack of rigor, low transparency, and loss of momentum around six to 18 months.
- Those failures stem from weak links between activities, outcomes, and sustained dialogue at the top.