The Panel The money tunnel
10 snips
Mar 14, 2026 They debate opportunity costs in a maker’s life and choices about hiring versus doing it yourself. They explore AI agents automating marketing, CRM experiments, and building custom internal tools versus using SaaS. They discuss how AI could reshape distribution, agent-friendly APIs, and the future of company-specific assistants.
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The Money Tunnel Dilemma
- Brian describes being inside a "money tunnel" where one core revenue channel works but many other clear opportunities constantly appear in his inbox.
- His core products are Builder Methods Pro membership and YouTube marketing, both working well but demanding continuous work and optimization.
Double Down On Your Core Business
- Protect and double down on the core that defines long-term value rather than chasing every shiny inbound lead.
- Brian prioritizes membership growth and onboarding/retention work while treating sponsorships as a secondary, systematizable revenue stream.
Stop Negotiating Every Single Deal
- Systemize repeatable inbound processes so you don't waste daily bandwidth negotiating every deal.
- For sponsorships Brian plans fixed rates, templates, and a simple pipeline to accept or defer deals instead of bespoke haggling.