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Positioning Shapes Podcast Success
- Positioning defines how audiences perceive your show and creates opportunities.
- Read Positioning by Al Ries and Jack Trout to shape your podcast's market place.
Be Specific About Who You Serve
- Define who is most likely to enjoy the show and who you most want to reach.
- Use that clarity to tailor messaging, intros, and press outreach toward that niche.
Lean Into Early Audience Signals
- Lean into the demographic signals you already see (e.g., dads, 25â54).
- Niche messaging opens doors to targeted press, partnerships, and audiences.