Marketing Meetup Podcast How to use AI to help create great content
Sep 18, 2025
In this enlightening discussion, Ross Simmonds, a savvy marketing practitioner and founder of distribution.ai, dives into the power of AI in content creation. He emphasizes the importance of blending human creativity with AI's efficiency, offering frameworks for integrating AI without sacrificing originality. Ross shares effective tools and real-world examples, alongside practical tips for managing teams and scaling efforts using AI. He also warns against the pitfalls of generic AI output, stressing the need for human insight to keep marketing authentic.
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Episode notes
Keep Humans As Source Material
- Keep humans as the source material and use AI to repurpose and distribute that source.
- Use AI for downstream assets (emails, social posts, repurposing) but not to fully replace original creative work.
Scale Coaching With AI-Generated SOPs
- Block time to coach and give feedback, then use AI to scale that coaching into SOPs and comms.
- Record Looms, transcribe them, and let AI produce team emails or SOPs from your guidance.
Build A Practical AI Toolstack
- Start with a core LLM (ChatGPT/Gemini) and add specialty tools: 11 Labs for voice, Suno for music, HeyGen for video.
- Use distribution tools (like distribution.ai) to automate repurposing and publishing.