232 - The 5 Tenets to Revamp Your Go-To-Market Strategy in 2022 | Demand Gen Live S2 x63

Tis the season for resolutions. And if you're looking to get that promotion or seriously level up your marketing in 2022, this episode is a must-listen. We're talking about the 5 tenets (or rules, or pillars, or whatever you want to call it) that every B2B marketing team needs to follow to be successful this year. These are undeniable truths. Listen, implement, and crush your 2022 marketing resolutions.

Speaking of resolutions, we made our own this year and that was to bring you a new podcast hosted by the entire Refine Labs Team. It's called The Marketing Movement and we’ll share our philosophy on topics ranging from content and creative to growth marketing and leadership—helping you accelerate your growth as a B2B marketer and inspiring you to start your movement. The first 3 episodes are now available on Apple and Spotify!

Join us for the first Demand Gen Expert Series of 2022 as we welcome back DGL OG, Gaetano DiNardi to do our yearly State of Demand Gen episode. We'll be recapping what took place in the B2B marketing space in 2021 and make bold predictions for the year to come. Register here and join us Thursday, Jan 6 at 12 PM EST!