The Rebooting Show Content and community
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Feb 2, 2026 Andrew Perlman, CEO of Recurrent — a publisher of niche brands across auto, military, home, and science. He talks about shifting revenue from affiliate search to events and experiential offerings. He explains scaling niche conferences, tying events to editorial, expanding into video and creator-led formats, and growing licensing, merch, and AI-driven operations.
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High Low Finale Became a Live Franchise
- Donut filmed a season finale live at a drag strip with ~6,000 attendees and monetized content, sponsors, and merch.
- The event blended live fans with filmed content to create a durable franchise and fandom.
Mix Big Franchises With Small Local Events
- Build a mix of scalable flagship events and smaller niche activations tailored to each audience.
- Small, profitable formats (e.g., home tours) still strengthen loyalty and can be repeatable.
Put Editorial Talent On Camera
- Turn editorial talent into on-camera personalities to build loyalty and creator-like connections.
- Reuse existing editors and hosts to scale video engagement across brands.