First of Kind Jessica Hische’s Little Shop of Wonders
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Jun 5, 2025 Jessica Hische, lettering artist and type designer who builds beautiful, tactile work and small creative businesses. She talks about balancing craft and product thinking, landing high-profile creative briefs, making physical heirlooms, and building Studio Works as boutique software for makers. Conversations cover collaborating with exacting directors, sustainable slow-growth business, and how parenthood and neurodiversity shape her practice.
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Equip Clients To Defend Your Work
- Give art directors the tools to sell your work by ensuring they fully understand the reasoning so they can defend it in meetings without you.
- Explain intent, not just create a deck to be read in your absence.
Designs Need The Right Organizational Context
- Jessica avoids designing final brands for very early startups that lack design leadership because the work often evaporates after growth.
- She prefers placeholders until companies have bandwidth for lasting brand systems.
Building A Physical Maker Shop For Lasting Work
- Jessica stockpiled maker equipment (letterpress, foil stamper, glowforge, welder) to turn digital ideas into physical artifacts.
- She values physical objects because they create durable memories and can be passed down across generations.
