Digital Missions Podcast with Justin Khoe 032 - How to make your first $100,000 as a Digital Missionary with Alejandro Reyes
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Sep 19, 2023 Alejandro Reyes, a coach and consultant for churches and ministries, shares insights on monetizing online communities, particularly through Facebook groups. He emphasizes the importance of deep listening to audience needs and the effectiveness of live launches. Alejandro discusses structuring impactful multi-day events and positioning offers as solutions to real problems. He addresses common limiting beliefs about financial success in ministry, advocating for tangible transformations over mere information. A practical approach for digital missionaries is emphasized throughout.
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Sell Before You Build
- Don’t build a product then hope people buy it; sell first and build with your audience using their feedback.
- Use Facebook group membership questions to collect the exact problems people want solved before creating your product.
5M Followers, 77 Course Sales
- Alejandro recounts a client with 5 million followers who spent money building a course and sold only 77 copies at $99.
- The story warns against creating products without validating real audience demand first.
Use 'Thinking' To Test Interest
- Test interest by phrasing offers tentatively: say "I'm thinking of hosting..." to invite low-risk responses and gather social proof.
- Use comments to create FOMO and refine your event based on what people say they want.