Product Marketing Life AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
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Jul 9, 2025 Susanna Bogardus, Principal PMM at Workday, shares her inspiring journey from account management to product marketing. She discusses how AI tools like GPT-3 are revolutionizing work while emphasizing the importance of human roles. Trust in AI and leveraging customer support for insights are key themes. Susanna offers valuable advice for aspiring PMMs, highlighting the need for strong soft skills and deep customer understanding, proving that tech and empathy can coexist in the marketing world.
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Master Soft Skills and Context
- Cultivate positive working relationships and communication, not just smart work.
- Being approachable and explaining context clearly helps product marketers influence and collaborate better.
Susanna's Nonlinear Career Path
- Susanna transitioned from account management in ad tech to startup COO before focusing on product marketing.
- Her diverse roles gave her a strategic perspective valuable in product marketing at a large company like Workday.
AI Knowledge Needed for PMMs
- Product marketers should have regular hands-on experience with AI tools and understand how they improve productivity.
- Deep technical expertise isn’t required unless working on highly technical AI products.