Tactical & Practical $75k from one campaign? In this economy?
Feb 13, 2026
Stories of SMS and email campaigns that turned ordinary days into massive revenue spikes. How to pick moments your customers actually care about and build campaigns around them. When to chase big spikes versus steady growth. Alternatives to constant discounting, like bundles, gifts, and better messaging. A split test that failed and a shortcase for using AI to improve writing.
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Halftime Text That Crushed Sales
- Nate Lagos ran a Super Bowl halftime SMS offering $50 off and made more revenue in 30 minutes than any prior Black Friday hour.
- The campaign exploited a moment customers cared about and matched their mindset for impulse buys.
Match Moments To Customer Mindset
- Moments must matter to your customers and show that your brand cares and relates to that moment.
- Matching customer context amplifies urgency and makes promotional spikes far more effective.
Bar Tab Email That Sparked A Spike
- Nate Lagos sent a personal email about an expensive bar tab to Original Grain's list and turned a random Wednesday into one of the best sales days.
- He used a relatable, behind-the-scenes story and even included the receipt to pull customers into the brand world.