Profitable Mindset #277: This is Your 2026 Business Marketing Plan - Part 3
FREE Master Class:
The Farm Marketing Fix
Are you running your farm business without knowing your numbers?
In this episode, we dive into the essential metrics that separate profitable farms from struggling ones—and why tracking them is non-negotiable for growth.
This is part three of the year-end business planning series designed to help direct-to-consumer farmers build their 2026 marketing plan. The core message: what you don't track, you can't improve.
Key numbers covered in this episode:
- Weekly customer count: How many customers do you serve per week across all sales channels (farm store, farmers market, online, deliveries)?
- Customer growth: How many new customers did you gain this year compared to last?
- Email list size: Your subscriber count one year ago versus today—and why email marketing software is legally required for sales emails
- Email metrics: Open rates, click rates, and why you shouldn't judge these numbers negatively
- Ad returns: If you're running Facebook or Instagram ads, what's your dollar return on investment?
- Gross sales and expenses: Total farm income minus all costs, including what you pay yourself
The episode also addresses common mindset blocks around tracking numbers and emphasizes that building a profitable farm requires equal time on business skills as on physical farm work. Small-acreage farmers can absolutely achieve strong profits when they master these fundamentals.
A free two-day training called "The Farm Marketing Fix" is coming January 19-20, with live feedback on marketing materials and strategies for profitability.
Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.