
Founders in Arms Inside David Gu’s $38M Raise: The Pivot That Put Recall.ai on the Map
Sep 12, 2025
David Gu, co-founder and CEO of Recall.ai, shares his riveting journey from a university dropout to leading a company that recently raised $38 million in Series B funding. He discusses the key pivot from a call recording application to a conversation infrastructure leader, uncovering how societal acceptance of recording transformed the market. David reveals his approach to mastering enterprise sales, strategies for leveraging social media for lead generation, and the importance of continuous self-improvement through pitch reflections, shaping the future of B2B applications.
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Always Ask For The Deal, Specifically And Now
- Ask for the deal explicitly and set time-bound commitments like a pilot or signing date.
- Be the one driving the process instead of hoping things happen by themselves.
Use LinkedIn To Give Value, Not Shoutouts
- Use social content to give value to your target buyer rather than self-promotion.
- Amanda grew LinkedIn by posting helpful startup and product content that pulled in leads and recognition.
Win A Channel By Being Number One There
- Marketing succeeds when you find a channel where you can be the clear number one and your buyers live there.
- Recall doubled down on LinkedIn because startup buyers were present and receptive.



