655: Designing Your CEO + Creative Director Role

What would it look like to remove yourself from the parts of the business that you should remove yourself from? And which parts should you never remove yourself from? Are there opportunities you’re ignoring because of this?

When you give up these things, we can only imagine that, in your heart of hearts, you want to lean more into the CEO role - you just don’t know yet exactly what you’re supposed to be doing with that time. But once you know more about what’s required of you within that role, you might find the motivation to let go of these other parts of the business, and by doing so, gain some very precious time back!

The number one thing that will help you and your business to take on more clients, is to have doers who can take on more client delivery. The parts of the business that you are resenting most at the moment might only be that way because you are feeling strapped for time. Ask yourself: Where would you shine best if you had the time? If you could design a CEO or creative director role for yourself, what would that look like?

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