The Dentalpreneur Podcast w/ Dr. Mark Costes 2374: Brand Over Everything
Nov 6, 2025
Joshua Scott, Founder and CEO of Studio 88, a leading healthcare marketing agency, shares his insights on the power of story-driven creativity in dental marketing. He discusses how his agency grew from a small side hustle to servicing over 500 practices. Joshua emphasizes the importance of connection and trust in branding, illustrating how storytelling engages patients far more effectively than statistics. He also provides practical tips on leveraging social media and performance marketing for predictable growth in an evolving digital landscape.
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Startup Practice Grew Through A Viral Launch
- Dr. Ashley Hovez launched a brand-forward practice and later expanded to a second location using design-driven storytelling.
- Her launch video went viral and created a community called The Making of a Dental Startup.
Video Is The Fastest Trust Builder
- Video builds trust online far better than static content and becomes the fastest path to credibility.
- Treat video and photography as trust assets, not just marketing decorations.
Reverse-Engineer Growth From Attention
- Do prioritize attention as your top funnel metric and reverse-engineer growth from website visitors to phone calls.
- Use measurable targets (visitors → calls → new patients) to make growth predictable.