In Our Time

Rhetoric

Oct 14, 2004
Melvyn Bragg, an expert in rhetoric and philosophy, discusses the development and impact of rhetoric throughout history. The conversation delves into contrasting views on rhetoric by philosophers like Gorgias and Plato, its evolution from Hellenistic to Renaissance periods, and the role of rhetoric in governance and decision-making. The podcast also explores the contrasting rhetorical styles of Hitler and Churchill, highlighting the power and influence of rhetoric in shaping messages and controlling crowds.
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INSIGHT

Five-Core Rhetorical Arts

  • Classical rhetoric had a fixed syllabus: invention, arrangement, style, memory and delivery as core arts.
  • Style choices (Attic, Ciceronian, Asiatic) shaped tone, rhythm and public effect.
ADVICE

Master Figures And Balance Style

  • Learn and master many rhetorical figures to be ready for varied occasions and audiences.
  • Balance form and substance by studying Attic plainness and Ciceronian eloquence.
INSIGHT

Augustine Rehabilitates Rhetoric

  • Augustine reframed rhetoric as a tool to rouse innate knowledge and resolve doctrinal disputes by contextually reading texts.
  • Rhetoric thus serves theology by shaping interpretation and persuading belief.
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