Interview with The Association: The Story Behind Cherish and Their Rise to Fame

Coming up… an interview with some of the members of a band that has been somewhat forgotten in the time we live in... Which is strange because for a couple of years they were as big as any group on radio. In fact in 1999 when BMI compiled their list of the most played songs of the century they had 2 in the top 25… Tied with the Beatles and more than any other band. They actually had 3 in the top 60! I’m talking about the multiplatinum band The Association. Their vocal harmonies were some of the best of the rock era and yet they were like Halley’s Comet because by the 70s they all but disappeared from radio. They Scored half a dozen hits and then they were gone! Up next the story of one of the most-played songs ever… Cherish... The heart-wrenching song that many have walked down the aisle to but it’s a bit Obsessive! It was supposed to be a slow ballad but during recording the pace quickened and this made it a classic! The interview with members Jim Yester and Jules Alexander is next.

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