How Sorinex Grew from a Family Business to a Leader in Strength Training and Performance Culture (with Bert Sorin)

On this episode, Chris Irwin sits down with Bert Sorin, former Division I All-American track and field athlete and President of Sorinex, to talk about the evolution of the family-run company that helped shape the modern strength equipment industry.

Bert shares how his father, Richard Sorin, founded Sorenex with a focus on innovation and community, and how Bert’s athletic background and leadership pushed the company to new heights. They discuss the challenges of building a business, the impact of patented designs, and Sorinex’s ongoing mission to serve universities, pro teams, and the military.

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