Ecommerce Now: Elevating Shopper Experience and Discovery

In this episode of the RETHINK Retail Podcast, Digital Shelf Institute Executive Director Lauren Livak joins Paul Murphy to discuss what’s shaping the next phase of ecommerce, from changing shopper behavior to the growing gap between browsing and buying. They discuss why many digital experiences still struggle to help shoppers make decisions, and what retailers can do differently to better capture attention and support the path to purchase. Key discussion points include: - The Conversion Gap: Why rising site traffic doesn’t always translate into completed purchases. - The “Imagination Gap” in Ecommerce: How visualization and contextual experiences help shoppers understand products in their own environment. Explore the insights shaping the next phase of ecommerce.