The BetterLife Podcast

#34: Tommy Mello

66 snips
Oct 30, 2023
Tommy Mello, owner of A1 Garage Door Service and host of the Home Service Expert podcast, shares insights on building wealth with recession-resistant, blue-collar service businesses. He discusses the importance of arbitrage, the success of home service businesses during pandemics and recessions, and the only 4 Key Performance Indicators he cares about. Tommy also shares his hiring strategies, his health regime, and the deal he made with Jesus during a difficult time. Learn about rebuilding wealth, using sales skills, and their favorite books, people, and quotes that have impacted their lives.
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ANECDOTE

Exit Built Wealth For Team

  • Tommy sold part of A1 to Cortech, rolling 47% and creating an equity incentive pool that paid employees about $25M.
  • The sale process was exhaustive, stressful, and involved deep audits, but it enabled massive wealth sharing.
ADVICE

Pay For CFO Expertise Early

  • Hire a CFO or a fractional CFO early; their expertise saves taxes, renegotiates contracts, and improves cash flow.
  • Treat CFOs as growth multipliers, not just cost centers, because they protect and unlock EBITDA.
ADVICE

Don't Cut Marketing In A Downturn

  • In downturns, stop cutting marketing first and instead tighten operations: lean out staff, top-grade, and optimize booking and conversion.
  • Raise price by increasing perceived value and attentiveness rather than just trimming costs.
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