The Art of Online Course Creation | Helping Experts Build Impactful Courses That Get Real Results #57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it.
In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Business School, who has been podcasting since 2015 and has recorded well over 1,000 episodes across his shows. Adam shares what changed everything for him when his first attempts at podcast monetization did not work, plus the specific shifts that helped him move from “posting and hoping” to building a podcast that supports real revenue through programs, coaching, and courses.
We dig into what makes podcasting uniquely effective for course creators who want to grow trust, build authority, and create a steady path from free content to paid transformation, without feeling like they need to become a full-time content machine or add YouTube before they are ready.
In this episode, you’ll hear about
- Why a podcast can function as both a discovery channel and a relationship-building channel at the same time
- The “ideal listener journey” concept and why it changes how you decide what to create and what to sell
- The most common naming mistake course creators make when launching a podcast, and what to do instead
- How to position yourself as the expert on your own show, even if you love interviews
- A practical approach to consistency that reduces burnout, including why “breaks” are often a planning problem, not a publishing problem
- The audio-only strategy, when it makes sense, and how to stop letting extra platforms delay your momentum
- The fear every course creator has about “giving away too much,” and the real reason people still buy
- What “good” download numbers actually look like early on, plus the benchmarks that help set realistic expectations
This is an especially useful listen if you are a course creator who is podcast-curious, if your show has stalled out, or if you have been creating content but still feel unsure how it connects to course sales.
Mentioned in this episode
- Podcasting Business School episode 545: “Podcast Monetization Difficulty vs. Access”
- Podcasting Business School episode 560: SEO and organic podcast discovery
Connect with Adam at:
Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.
To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.