The Startup of You Podcast

Develop Your Competitive Edge

45 snips
Jul 14, 2022
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INSIGHT

Invest in Soft Assets

  • Soft assets like skills and networks compound over time and offer better long-term returns than focusing solely on short-term financial gains.
  • Invest in skills, networks, and your personal brand for long-term career resilience.
ADVICE

Leverage Existing Assets

  • Leverage your existing assets (skills, experience) when choosing a career path or starting a business.
  • Larry Page and Sergey Brin built Google upon their computer science expertise.
ADVICE

Combine Soft Assets

  • Combine soft assets, especially in unusual ways, for a stronger competitive edge.
  • Ben Casnocha combined entrepreneurship and writing to create unique value.
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