The Rest Is Entertainment Rupert Murdoch Is A Messy Bitch
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Apr 20, 2026 A simmering social media feud between two creators and how attention economies can turn squabbles into profit. A debate over a new Michael Jackson biopic, its reshoots, estate influence, and the ethics of watching. A row over influencer freebies after a birthday cake request and what that says about creator economics and public taste.
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Feuds Are Currency In The Attention Economy
- The Alex Cooper vs Alex Earle feud illustrates how the attention economy monetizes conflict and keeps audiences engaged.
- Marina Hyde traces the timeline from 2023 signing to 2026 TikTok spats showing drama fuels brand deals and platform algorithms.
Timeline Of The Alex Cooper And Alex Earle Fallout
- Marina Hyde recounts the timeline of the creators' relationship, from Unwell signing to podcast hiatus and cryptic TikToks.
- Key moments: August 2023 signing, Feb 2025 drop, August 2025 teases and 2026 reposts that reignited speculation.
Owning Your Narrative Is A New Power Route
- Creators now 'own their narrative' and convert personal life into perpetual content, which can yield vast wealth quickly.
- Richard Osman notes this parallels old moguls: platform-native creators can become powerful and political.