Kendra Scott on the 'muscle memory' gained from a financial crisis

Kendra Scott insists she isn't kidding when she says she's thankful for 2008's Great Recession.

"I honestly believe we would not be talking today if that recession hadn't happened, because it forced me to have to run my business differently," Scott said on the Glossy Podcast.

Scott quickly pivoted the jewelry business to sell directly to consumers, as opposed to via wholesale only. Today, the brand has more than 100 stores nationwide.

When the pandemic hit, she said, she felt like she'd been here before. "It was like my muscle memory came back."

Scott joined the podcast to talk about the importance of charitable giving ("Since 2010, we've given over $30 million to women's and children's charities," she said), the human need for physical places like stores and the company's Texas origins, which give it an edge.