Writers of the Future Podcast

368. BookFunnel: One of a Writer’s Most Valuable Tools for Discovery

Feb 21, 2026
Damon Courtney, software engineer and founder of BookFunnel, built a tool that helps authors deliver e-books and audiobooks and run promos. He explains building simple, global ebook delivery, ARC and reader-magnet strategies, group promos to reach genre readers, email capture tactics, ebook signing and QR/print integrations. Practical, author-focused tactics for discovery and promotions.
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INSIGHT

Why Promo Subscribers Convert Better

  • Readers gained via targeted promos share three key traits: they like the genre, they follow authors, and they click email links.
  • That alignment makes promo-acquired subscribers much more likely to become long-term readers.
ANECDOTE

Connection To Writers Of The Future

  • Damon receives Writers of the Future volumes in his swag bag and BookFunnel distributes their digital copies.
  • Meeting contest winners at conferences makes him eager to check out their books as a reader.
ADVICE

Finish The Book Before Marketing

  • Finish your book before diving deep into marketing setup; focus first on completing the manuscript.
  • While writing, plan a reader magnet and CTA so you can launch marketing immediately after publication.
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