
Creators Are Brands SHORT FORM to PODCAST HOST: No BS tips from podcast strategist w/ Dylan Schmidt
May 27, 2023
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Podcasts Reward Patience More Than Social
- Podcasts give less immediate dopamine and public validation than social, so creators must rely on internal drive and consistency.
- That slower feedback loop makes podcasting more sustainable and less noisy than social media.
Social Size Doesn't Equal Podcast Revenue
- A podcast's social presence can look small while the show still makes substantial revenue through memberships or Patreon.
- Social signals don't always reflect podcast value or listener loyalty.
Validate Products With Simple Preorders
- Product-market fit can be tested quickly with simple pre-orders or waitlists rather than guessing market size.
- Early validation beats overthinking whether enough people exist for a niche course.
