The Creator Spotlight Podcast Ep. 105: Becoming one of Morning Brew’s biggest creators ft. Macy Gilliam
Apr 7, 2026
Macy Gilliam, a video producer at Morning Brew known for the Out There documentary series, walks through making million‑view videos and building a show from social media roots. She discusses on‑location logistics, contract negotiation and IP choices. Conversations cover moving toward independence, blending journalism with creator work, and what healthy creator agreements look like.
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Negotiate Short Terms And Personal Channel Ownership
- Negotiate contract length and control of accounts up front; Macy chose a two-year term and kept show content on Morning Brew accounts while growing her personal channels.
- She prioritized short term flexibility and ownership of personal channels to avoid building IP she couldn't take.
Vet Agents Before Signing With Big Agencies
- Be cautious with large agency representation; Macy signed with UTA to negotiate but found limited value and recommends vetting agents and firms carefully.
- Ask whether agents actually bring inbound deals or offer other tangible support before signing.
Shared Distribution Protects Talent And IP
- Morning Brew placed Out There on its corporate accounts while allowing Macy to grow and link to her personal channels, creating shared growth without gifting the show-specific IP.
- This hybrid protects Macy's mobility and Morning Brew's broader channel value.