
In Depth Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling
14 snips
Dec 9, 2021 AI Snips
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Multi-Product Strategy
- When transitioning from a single product to multiple products, carefully consider the target buyer.
- If different products have different buyers, separate go-to-market strategies make sense.
Chat Product Acquisition
- Zendesk's chat product initially struggled with scaling a self-built solution.
- Acquiring Zopim brought expertise and accelerated growth, highlighting the value of buying vs. building.
BIME Acquisition Misstep
- Zendesk acquired BIME for data analysis but mistakenly tried maintaining its existing business.
- They should have focused on their core strength: customer analytics within Zendesk.
