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Working for Kanye, Building "Items" for Delta Force | Justin Klahn | Ep. 445

12 snips
Apr 27, 2026
Justin Klahn, a problem solver and product innovator with decades at Nike and work alongside JSOC, DARPA, and Kanye West. He recounts inside Nike lore and tier-one gear design. He discusses working with Kanye, translating elite operational needs into real products, faith and the supernatural, and the AI workflow he used to write a book fast.
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INSIGHT

1 Percent Advantages Decide Life Or Death

  • Top-tier special-operations teams prioritize tiny performance gains because 1% or a tenth of a second can decide life-or-death outcomes.
  • Justin learned to hunt for marginal advantages (an ounce, mobility, or 0.1s) when designing gear for JSOC operators and Nike athletes.
ANECDOTE

Designing Dog Booties For JSOC Units

  • Justin prototyped dog booties for a JSOC unit through Motive Labs while leveraging elite sled-dog expertise and Nike prototyping skills.
  • The project combined niche field requirements with Nike's rapid prototyping culture to produce mission-ready gear.
ANECDOTE

Kobe Challenged By A Tier One Operator

  • Kobe Bryant visited Nike innovation; a Delta operator joked about performing under fire, creating a charged cross-domain moment.
  • The encounter highlighted how top performers from sport and special operations ground and challenge each other in the same room.
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