The Vergecast Apple's expensive Mac Pro, gadgets of the decade, and Twitter's project Bluesky
Dec 13, 2019
This week, the high price of Apple's Mac Pro, reaching an eyebrow-raising $52,599, sparks a lively debate. The hosts dive into the most impactful gadgets of the decade, highlighting cultural shifts driven by technology. They're amused by Apple's unique cleaning cloth for its Pro Display XDR. The conversation also touches on Twitter's venture into decentralization with Bluesky, pondering its potential return to the platform's roots. Plus, nostalgic discussions about an iPod-emulating app and the challenges of modern remote controls!
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iPad vs. Mac Strategy
- Apple's strategy of pushing iPads over Macs backfired.
- Consumers demanded powerful, functional MacBooks, leading to the redesigned 16-inch MacBook Pro and the new Mac Pro.
Apple's Design Debate
- Apple has debated between beautiful design and modularity since its founding.
- This is exemplified by the new Mac Pro's high price and modular design versus previous, less powerful models.
Profluencer Marketing
- Apple gave early Mac Pro access to "profluencers", not reviewers.
- This resulted in a lack of benchmarks for professional software like Adobe Premiere.