Marketing Happy Hour A Masterclass in Brand Longevity, Global Growth and Becoming a Category Leader | Jackie Widmann of BERO Brewing
In this episode of Marketing Happy Hour, we’re sitting down with Jackie Widmann, the SVP of Marketing and Commercial at BERO Brewing, to go behind the scenes of one of the buzziest names in the non-alcoholic space. Recorded fresh off the heels of Dry January 2026, Jackie breaks down the intensive, months-long planning required to own the "Super Bowl" of the non-alc industry. We dive deep into the transition from a high-energy brand launch to the sustainable "brand-building" phase, exploring how BERO stays agile while scaling globally. From the strategic selection of experiential activations to the power of community panels in a crowded market, Jackie shares her 11+ years of expertise on how to turn a culturally relevant trend into a lasting premium brand.
Key Takeaways:
// The Dry January Timeline: Why planning for the non-alc industry’s biggest month starts months in advance and how to execute a campaign-level strategy that cuts through the noise.
// Post-Launch Evolution: How to pivot your marketing strategy once the initial "newness" wears off and focus on long-term optimization.
// Agility in Leadership: Jackie’s secrets to keeping a marketing team motivated and nimble during the shift from "launch mode" to "growth mode."
// The Experiential Filter: A look at BERO’s 2025 strategy and the specific criteria used to decide which events are worth the investment.
// Credibility via Community: How to use panels and community-building to establish trust and authority as a newcomer in a highly competitive CPG category.
// Translating Trends: How to identify cultural shifts and turn them into compelling brand expressions that drive actual conversion.
Connect with Jackie: LinkedIn
Learn more about BERO: Website
____
Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective
Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join the MHH Collective: Join now
Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook