019: Podcast Niche Mastery with Tom Davidson
Tom Davidson, CSP, PCC, SPHR is a forester and leadership expert who has coached hundreds of new managers, emerging leaders, and senior executives in the private and public sector.
Tom and David discuss leveraging media outlets, mainly in the form of podcasts to establish and maintain connections within their niche industries and establishing target audiences. Pay attention as you may learn a thing or two on how to truly utilize and run a podcast at its best!
In This Episode, You'll Learn…
- Podcasting as a source of media and prospecting
- How Tom started doing theme-based seasons for his podcast
- Tom's pre-interview prep
- Maintaining relationships post-interview
- Tom's preferred CRM
- What is 'premium editing'
- Benefits of re-distributing your podcast
Links and Resources Mentioned in This Episode