Predictable Magic: Designing Around Customer Emotions to Reach Beyond Existing Markets

Deepa Prahalad, author of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business, introduces design thinking frameworks that can create strong emotional engagement between customers and firms. Read more: https://mackinstitute.wharton.upenn.edu/2019/predictable-magic-deepa-prahalad/

---

Hosted on Acast. See acast.com/privacy for more information.