Inside Aesthetics Ep 172 The Growing Problem with Instagram & Hacked Accounts | Dr Jake Sloane & David Segal
Episode 172 showcases our hosts Dr Jake Sloane & David Segal
With Dr Jake being away in Europe for a few weeks, we thought we'd do something a bit different.
In this episode we first discuss some big news regarding our studio and David's businesses. We then find out where Dr Jake is going and why.
We then take a break from our usual injecting topics to discuss a serious issue that seems be plaguing injectors, clinics and businesses all over the world - the weird world of Instagram hacking.
Imagine this scenario - you're an injector who's painstakingly built up your Instagram account to several thousand followers. You have real, engaged and loyal patients who stay in touch with your business via your Instagram profile.
You're posting regularly, the likes are growing, you're making connections and networking with other similar businesses, your profits have grown post-COVID and life is good.
Then one day, out of nowhere, you notice that you've been logged out of your Instagram account. When you try to re-log back in, you get an error message telling you that you've violated Instagrams terms and conditions. You have no idea what has happened, you're completely cut off from your business and there's absolutely nothing that you can do about it.
00:00 Introduction 01:03 Renovations and Life Outside the Clinic 04:55 Selling a Business and Major Career Changes 10:59 Why Owners Step Away From Established Clinics 18:27 Industry Changes and Economic Uncertainty 26:25 Preparing for International Conferences 33:29 Learning Ultrasound and New Clinical Skills 41:37 Why Ultrasound May Become Standard Practice 48:53 Choosing Equipment and Training Pathways 52:09 Balancing Innovation With Patient Safety 61:45 Social Media Risks for Clinics and Practitioners 68:49 Real Stories of Instagram Account Hacking 76:38 Business Impact of Losing Social Media Access 80:09 Essential Security Steps to Protect Your Account 86:34 Backup Strategies and Communication With Patients 90:43 Final Advice on Protecting Your Business Online